The Moby Holiday Tree is one of our fun, seasonal projects each year. Since its debut in 2013, we've made small updates each year to keep it fresh. Here's a quick look at where it came from and what makes it tick.
Back in 2012, Landau Associates worked with us to create a unique holiday game to include in their holiday mailer. The game featured an adorable holiday village and presented players with an environmental cleanup challenge, which played into Landau's line of business.
We liked the idea of a holiday microsite so much, we decided to create our own the following year. Of course, this is Moby, so anything worth doing is worth overdoing :)
The Moby Holiday Tree presents a winter vista, focused on a tree adorned by ornaments created by other visitors. By cleverly designing dozens of prefab layers, the site allows anyone to easily create an ornament of their own to add to the tree and share with their friends.
The site features several unique features that may not be obvious at first glance.
Each year we crack open the code, chuckle at the cute graphics, and add a couple new features. This year, the site gets improved social media integration and more attractive animated snow!
Now that you know the story, why not take a break from your busy day and make your own ornament?
